47%
OF PEOPLE KEEP PROMOTIONAL ITEMS FOR A YEAR OR MORE

 

Marketing giveaways are the key

Research carried out by the BPMA (British Promotional Merchandise Association) suggests that promotional merchandise can bring in new business. A survey found that 56% of respondents felt more favourable towards a brand after receiving a marketing giveaway, while 79% said it would make them more likely to do business with the brand in future.

56% OF RESPONDENTS FELT MORE FAVOURABLE 
TOWARDS A BRAND AFTER RECEIVING MARKETING GIVEAWAYS.
79%

OF RESPONDENTS SAID IT WOULD MAKE THEM MORE LIKELY TO DO BUSINESS WITH THE BRAND IN FUTURE.

Gifts and giveaways are one of the most enduring tactics used by brands, and it is easy to understand why. Customers will think of a business more favourably if they have been given something free.

Watch this video to know more about benefits of marketing giveaways

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