World Patient Safety Day is an annual global campaign that focuses on raising awareness about patient safety and promoting actions to improve it. It was established by the World Health Organization (WHO) in 2019 and is observed on September 17th each year. The goal of World Patient Safety Day is to encourage governments, healthcare organisations, healthcare workers, patients, and the general public to recognise the importance of patient safety and take steps to prevent avoidable harm in healthcare settings.

The best way that healthcare organisations can spread awareness of patient safety is with branded merchandise. The global campaign aims to address various aspects of patient safety, such as medication errors, healthcare-associated infections, surgical complications, diagnostic errors, communication breakdowns, and other issues that can lead to harm or adverse events for patients. It provides an opportunity to share best practices, promote collaboration, and engage stakeholders in efforts to enhance patient safety on a global scale. This campaign seeks to encourage healthcare providers to adopt evidence-based practices, implement quality improvement initiatives, and prioritise patient-centred care to reduce the occurrence of preventable medical errors and improve the overall quality of healthcare delivery.



Why does merchandise help raise awareness?

Branded merchandise plays a huge role in raising awareness about World Patient Safety Day by creating a visual and memorable connection to the event.

Visibility and recognition.

Branded merchandise such as t-shirts, hats, badges, and wristbands featuring the World Patient Safety Day logo and message can help create a strong visual identity for the event. When individuals wear or use these items, they become walking advertisements that can attract attention and spark conversations about patient safety.

Engagement and participation.

Distributing branded merchandise at healthcare facilities, conferences, workshops, and community events can encourage active participation and engagement. People are more likely to remember and support a cause when they receive a tangible item that reminds them of it.

Social media promotion.

Branded merchandise can be shared on social media platforms, helping to spread awareness beyond physical locations. Encouraging people to take photos wearing or using the merchandise and using specific hashtags related to World Patient Safety Day can amplify the campaign's reach.

Educational material.

Branded merchandise can be designed to include educational messages, statistics, or tips related to patient safety. For example, informational brochures, posters, or QR codes on merchandise can direct people to online resources or websites where they can learn more about patient safety.


Selling or distributing branded merchandise can serve as a fundraising opportunity to support patient safety initiatives. Proceeds from the sale of merchandise can be directed towards patient safety training, research, or initiatives in healthcare settings.

Partnerships and collaborations.

Collaborating with healthcare organisations, medical schools, government agencies, and other stakeholders to distribute branded merchandise can help build a sense of unity and shared commitment to patient safety.

Long-term awareness.

Branded merchandise can have a lasting impact as people continue to use or wear items beyond the immediate event. This creates an ongoing reminder of the importance of patient safety.


Branded merchandise can be customised to fit the theme or messaging of each year's World Patient Safety Day campaign, making it relevant and engaging for different audiences.

Incentives for participation.

Offering branded merchandise as an incentive for participating in patient safety workshops, seminars, or training sessions can motivate healthcare professionals and individuals to actively engage in activities that promote patient safety.

Remember that the effectiveness of branded merchandise in raising awareness depends on thoughtful design, strategic distribution, and alignment with the overall goals of World Patient Safety Day. It's important to ensure that the merchandise conveys a clear message and reinforces the importance of patient safety to the target audience.



What are patient wellbeing kits and why are they so great for awareness?

Patient well-being merchandise kits are curated collections of items designed to promote and support the overall well-being and comfort of patients in healthcare settings. These kits typically include a variety of products and materials that aim to enhance the patient experience, provide comfort, reduce stress, and improve the overall quality of care. The contents of the kits can vary based on the specific needs and preferences of patients, as well as the goals of the healthcare facility or organisation providing them.

Comfort and trust.

These may include soft blankets, cosy socks, pillow sprays, and eye masks to help patients feel more at ease and relaxed during their stay.

Entertainment and distraction.

Kits may contain colouring books, puzzles, playing cards, or other forms of entertainment to help patients pass the time and distract themselves from any discomfort or anxiety.

Hygiene and self-care.

Basic toiletries, personal care items, and beauty products can contribute to a patient's sense of cleanliness and well-being.

Nutrition and snacks.

Healthy snacks, food and drink options and dietary options that cater to specific needs can be included to support proper nutrition during a patient's stay.

Educational material.

Informational pamphlets, brochures, or booklets about patient rights, safety tips, and resources for accessing care can empower patients with knowledge.

Comforting aids.

Stress-relief tools like stress balls, mindfulness cards, and relaxation sets can help patients manage anxiety and promote a sense of calm.

Personal touches.

Thoughtful gestures like handwritten notes, inspirational quotes, or artwork can create a more personal and caring environment.

Technology accessories.

Items such as headphones, charging cables, or tablet stands can facilitate communication, entertainment, and connection with loved ones.

Wellness resources.

Including resources on mental health, relaxation techniques, and self-care strategies can empower patients to take an active role in maintaining their well-being.



What are the benefits of branding your own patient safety kit?

Enhanced patient experience.

Well-designed kits show that healthcare providers care about their patient's comfort and well-being, leading to a more positive and supportive experience.

Reduced anxiety.

The items in the kits can help alleviate patient anxiety by providing distractions, entertainment, and tools to manage stress.


Patient well-being merchandise kits can empower patients to take control of their own comfort and engage in self-care during their healthcare journey.

Holistic care.

By addressing both physical and emotional needs, these kits contribute to a more comprehensive and holistic approach to patient care.

Personal connection.

Thoughtful items and personalised touches foster a sense of connection and empathy between patients and healthcare providers.


Providing well-being kits can set healthcare facilities apart by offering an extra layer of care and attention that patients may remember and appreciate.

Promotion of well-being initiatives.

Kits can serve as tangible reminders of health awareness campaigns, such as Patient Safety Awareness, World Health Day, or specific health conditions.

Positive public relations.

Distributing patient well-being kits can generate positive publicity and enhance the reputation of healthcare organisations.


Kits can be tailored to different patient populations, age groups, and healthcare settings, making them versatile and adaptable.

Overall, patient well-being merchandise kits contribute to a patient-centred approach to healthcare, fostering a sense of comfort, support, and empowerment that can positively impact the patient experience and outcomes.


Contact us.

If you would like to find out more about patient safety kits then you can contact the team at or give the team a call on 0116 285 2417 and they will be more than happy to help.