British Heart Foundation (BHF) approached us for merchandise to support one of their key November events: the Schools & Academies Show. This two-day exhibition, held on 19–20 November at the NEC Birmingham, brings together thousands of education professionals, school leaders and multi-academy trust decision-makers from across the UK.

The show gives attendees the chance to discover new products, explore innovative solutions and learn from sector experts. Because of this, it offered the ideal platform for the British Heart Foundation to spotlight their Classroom RevivR programme.

Classroom RevivR is BHF’s free, interactive digital tool that helps teachers teach students lifesaving skills such as CPR and defibrillation. The platform makes it simple for schools to meet curriculum objectives without external trainers or specialist equipment. As a result, teachers can confidently deliver lifesaving education directly in the classroom.

 

Ultimate Goal

BHF wanted merchandise that would engage attendees, bring Classroom RevivR to life and offer real value. They aimed for purposeful items that visitors would use long after the show, not forget in a drawer.

To achieve this, we worked closely with the BHF team to understand how each item would be used, what messages mattered most and which products would resonate with educators attending the event.

We combined their insights with our product expertise to curate a meaningful selection of branded items. The range looked great, delivered clear function and supported long-term visibility. Each product was chosen with longevity in mind so the Classroom RevivR message continued to be seen long after the event.

 

The Merchandise

The final merchandise covered a variety of useful, essential items:

• Tote Bags – Spacious, durable and designed to carry event materials while keeping the Classroom RevivR branding highly visible throughout the exhibition and when travelling.

• Water Bottles – A sustainable, practical choice that attendees can continue using daily—perfect for reinforcing the brand in a study environment or on the go.

• Notebooks – Ideal for taking notes during lessons, meetings or training. A staple item educators can value.

• Banner Pens – Featuring pull-out Classroom RevivR messaging and important CPR steps, these pens provided a clever, interactive way to promote the Classroom RevivR programme and a step-by-step guide to CPR.

• Pop Sockets – Fun and functional, this accessory is perfect for phones and tablets, helping keep the brand front and centre.

• Trolley Coins – Small but useful everyday items that consistently remind users of the importance of lifesaving education.

Every item was produced with high-quality materials and customised to reflect the visual identity of Classroom RevivR—bringing vibrancy, consistency and instant recognition to the BHF stand.

 

 

Client Feedback

Feedback from the BHF team and event attendees was extremely positive. The merchandise looked fantastic and served a clear purpose. It supported meaningful engagement with Classroom RevivR throughout the two-day event and continued to deliver value long after.

 

 

“This year, we really wanted merchandise that would drive awareness of Classroom RevivR and the importance of teaching CPR. Sustainability is important here at BHF and we wanted items that people will put to use and not chuck in a drawer never to be seen again.

The merchandise was fantastic. Such high quality and really brought Classroom RevivR and the importance of teaching CPR to life. The team and attendees loved the items in their goodie bag and cannot wait to put these items to use.”

 

 

Bringing Lifesaving Education into Focus

By pairing thoughtful design with purposeful product selection, we helped British Heart Foundation create a merchandise experience that extended far beyond the exhibition hall. Every item supported their mission to equip schools with the tools and confidence to teach lifesaving CPR.

If you're looking to create meaningful, mission-aligned merchandise for your next event, we’d love to help you bring your story to life, too.

Posted in Case Studies