Promotional Merchandise = Generosity Marketing
First impressions are formed in milliseconds. Sounds crazy but it’s not and the same goes for your promotional merchandise. Even though we consider ourselves to be a fairly evolved species. Most of our decisions are made by the subconscious part of our brains which is referred to as the “reptilian brain” This is also known as the emotional part of our brain.
So how does receiving a branded gift create a sense of connection and loyalty over time?
Well, the answer is it makes your customer feel valued, respected and belonging to the brand. “It's better to give than receive” is one of the most famous verses in the Christian New Testament.
These days science and theology back each other up even when it comes to promotional merchandise. The art of giving a gift generates a subtle shift in a supplier and customer relationship. And even when it comes to marketing psychology, it’s been proven that giving a gift activates dopamine and oxytocin releasers. It’s a feel-good, trust-building, loyal emotion.
Dopamine is a neurotransmitter that associates happiness and reward. So gifting your customer with a branded product may be the most important marketing strategy you employ this year. The great thing is it creates a sense of well being for not just the recipient but for the customer too. A perfect formula for building a genuine, loyal fan base of customers.
The struggle most marketers have is finding the perfect promotional item which will be well received, within budget, delivered on time, and used on a daily basis.
That’s where the Extravaganza team can advise on the latest trends and popular products for your demographic or sector. The benefits of giving especially in marketing are huge, it’s not just a promotional exercise but has massive social and neurological effects.
Promotional gifts reinforce bonds and relationships between a brand and it’s customer.
Generosity Marketing and Promotional Items pulls your customer towards you and your message.
It establishes trust and your brand to be associated as the market leader in your field. By giving away a promotional item it proves your brand can be relied on and trusted.
Giving generously puts you in front of your customer regularly, which also means they will remember your company name when they need it! The biggest part of generosity marketing is that it gives your brand the opportunity to interact without pitching. This is a huge shift for marketers and the sales team to build a genuine loyal fan base of customers.
In an era when marketing is automated and mainly digital, it is important to get personal and interact with your customer on a ‘Human’ level. Creative promotional merchandise has the power to do this.
Every single marketing team is on the lookout for the next big thing, the freshest concepts, the most unique and quirky promotional product. We advise wherever possible to aim for high-quality quality, eco-friendly merchandise, branded beautifully. Whether it is a branded keep cup, hi-vis vest, or an embossed Moleskine notebook when done from a customer focussed perspective we can make sure it will be well received and used for a long time.
We realise your promotional product needs to look sharp in recognition of your customer’s idiosyncrasies and lifestyle. Whether your business is B2B, B2C, or P2P ultimately your promotional product enables you to give your customer a brand experience that is holistic, multi-channeled, and personalised.