The automotive industry covers all types of businesses involved in the design, development, manufacture, marketing, and selling of motor vehicles and motorcycles.
The automotive industry is increasingly adopting marketing automation tools to automate and personalise communications with new prospects and moving from brand focussed to more life focussed. Along with adopting digital marketing automation tools, investing in more digital adverts and online video experiences the rise of useful car-related merchandise has seen a revival too.
Not just standard branded car air fresheners, promotional ice scrapers, and key fobs. But lifestyle products such as the Universal Coffee Cup, Embroidered Polos, and Branded Footballs to engage the buyer and the entire work family too.
Not to forget when car brands are sponsoring sports and events the branded race jackets and caps are the perfect billboard to expose and showcase the brand.