Pantone colour guide.

Use this guide to assist your colour selection and specification process.

Pantone matched promotional merchandise.

Do you struggle with finding promotional products to match your Pantone corporate colours and brand palette? We offer a Pantone® matching service for many of our promotional products. The right colour product will show your brand’s personality and attract your customer to your promotional merchandise. The right colour for your promotional item can have a fantastic effect. The team at Extravaganza are enthusiastic to promote these exciting Pantone 2023 colour trends for promotional merchandise.


Pantone of the Year 2023!

The Pantone for 2023 is Viva Magenta 18-1750, which vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.


Why are pantone matched products important for your branding and merchandise?

Pantone Matched Colours are essential in branding and promotional merchandise because it is where the first impressions of customers are based. Pantone-matched merchandise is the secret to producing a suitable identity for a company. The combination of carefully picked promotional merchandise and your brand colour palettes helps to convey emotions, feelings and experiences.

When done properly, colour-matching your promotional products to Pantone's is a powerful branding weapon so we highly recommend looking at your merchandise campaign from this angle. If you require a promotional product in your Pantone® colour not covered by our standard colour range, we can also produce the product exactly to any Pantone® colour you specify, in addition to printing your logo on the product. Simply give us the Pantone® number of your desired colour and we will gladly advise you on closely matched products and send you some samples so you can get an idea of what you're looking for.

The Pantone® guide below is to assist your colour selection and specification process. This chart is a reference guide only and remembers Pantone® colours on computer screens may vary based on the graphics card and monitor used in your system. For true accuracy use the Pantone® Formula Guide or ask our team to help you. Remember we can even Pantone® match promotional items to your brand palette. Promotional merchandise has evolved a lot in the last few years. Not only can Promotional Merchandise be Pantone® matched but lots of products are available in a wide variety of on-trend colours. We should be able to find a close match to your brand palette.
The team at Extravaganza are obsessed with colourful vibrant promotional merchandise and we welcome your “Pantone® Matching Challenges”. We are confident that with carefully colour-picked merchandise the feeling and mood of your brand will be communicated with a long-lasting impact.


This is how to check for your pantone references from the chart below:

1.     Press CTRL & F together on your keyboard and then type the Pantone Reference.

2.     Press the Return key to tab across the different colours which contain the number you have entered.


Pantone colour guide: