Student Kits, International Recruitment Kits, Open Day Kits, UCAS Fair Kits, and Discovery Day Kits.
At Extravaganza we have been working with University Student Recruitment Marketing Teams for the past 11 years. Our job is to help identify the perfect solution of student merchandise that is suitable for engagement and recruitment for any specific event and our aim is to provide you with promotional products that are unique, useful, and tie in with the overall student campaign. Student Merchandise Kits and Goody Bags can be given out at various events such as open days, conferences, education fairs, freshers weeks, discovery days, and many more. It’s a known fact that students love a good freebie! So when money is tight, free gifts can be very appealing to the market of students as they’re always looking for free things they can get their hands on. Schools, Colleges, and Universities should not miss out on the opportunity to market to students with personalised promotional merchandise, and especially student swag kits. You can appeal to your students with branded workwear, branded exam merchandise, branded sports bottles, branded safety merchandise for students, and much more! At Extravaganza our products are always evolving and we have found that student goody bags and kits are the new top way to market to your students and can have a greater impact on your brand overall. Our kits can be bought as plain stock items or can be branded with different printing options of your choice, including logos, and create innovative designs that will be discussed with someone from our team.
Student recruitment involves encouraging prospective undergraduates to apply to study at the University and conversion is the process of converting applicants to fully registered students. Promotional and Branded Merchandise has seen an improvement in the student engagement journey as the university can have a direct tool to talk to their students with. We find that student merchandise has to encourage useful, educational, fun, cost-effective, and engaging items which can impact the student to its full potential. We are here to support marketing teams to ensure the branded merchandise fits in with the campaign, brand identity and is consistent with other recruitment material and prospectus. Promotional Student Goody bags and conversion packs can help build strong relationships from the start at undergraduate and postgraduate open days, campus tour day, Discovery Days, and UCAS visit days. From experience we know useful promotional merchandise can often be used to remind applicants about an upcoming UCAS visit day, confirm their booking onto an open or visit day, or thank prospective students for attending an open day.
We work closely with the International Office to supply student recruitment merchandise that is specifically aimed at recruiting international undergraduates and we can deliver direct to your international offices – we understand the merchandise needs to be useful, portable, and easy to clear customs.
We have found VR headsets as being the hottest technology product in recruiting international students and help them picture what studying at your university will be like, giving them a virtual tour of the campus!
Recruiting in China.
Recruiting students from China can be made easier with the use of branded gifts. The key is choosing the right items that are culturally acceptable. Gifts play an important part in Chinese culture as they are the beginning of developing a lasting relationship and they are taken very seriously. As in most cultures building ‘trust’ is the first step for a lasting relationship and a branded gift is the perfect way to do this in China. The colour red represents good luck and is an auspicious color to integrate into your promotional items when you are recruiting in China? As well as building relationships the wrong item could do the opposite so it’s worth knowing which items to steer away from. Our items that are gifted in China are always well received and the gesture is always the main thing for the student.
Anything with 4, 73, 84, and 250 are best avoided as they have negative connotations
Branded Green Caps are best avoided too as in Chinese it means that a man’s wife is unfaithful or vice versa
Promotional Gift Winners in China are:
Red Packets or anything with a hint of red such as a red notebook and pen is perfect – print it with your University logo and good wishes to represent the beginning of an auspicious time
Engraved pens are also a useful gift as they can be used over and over again and imply a long term relationship
A gift that represents your city or is authentically British is always a winner! Tetley tea bags, shortcake biscuits, a soft toy mascot representing your city maybe?
Branded Garments like printed t-shirts are always a winner as they can have your University Motto on and engage the students straight away
Widening Participation for Diverse Marketing.
Promotional merchandise can be a useful tool to engage with a diverse group of potential students in schools and colleges. Merchandise can be used as part of activities that are designed to promote higher education and its potential benefits.
Student Mental Health Kits and Well Being Merchandise.
Emotional and mental health well-being is an important part of the student journey. We can offer a range of merchandise that can support student wellbeing teams reach out to students and help them access their support services. We can offer promotional items which can be used to help students deal with stress and anxiety such as our branded stress balls.
Freshers Week Merchandise.
Freshers’ Merchandise in our experience should be fun, exciting, and useful on a daily basis. You can give your students a tool to make their Snapchat and Instagramming fun and easy such as branded pop sockets, shot glasses, party hats, t-shirts, and printed vouchers to encourage them to be confident at freshers.
Benefits of Branding Your Own Student Kits.
Incentivize – The best way to get your students involved in activities is to incentivize them in the activity and rewarding them for doing so. The best way to reward them is by gifting them something that they’ll remember. This could be a student kit which includes a range of gifts which the student will be impacted by, it could include branded chocolates with your logo and a glass award which states they have done something good.
Go Green – By ensuring your student kits and student merchandise is environmentally friendly and promotes good eco habits – merchandise can play a massive part in helping students stay sustainable and help save pennies!
Improve Marketing – This is the most important factor is to reach your customers and help them with the real problems, and how we can use our promotions to fix them. It’s always a bonus when you are helping to find a solution aka ‘surviving student life with a kit.
Memorable – The best thing about a creative student kit for your student, is the fact that they’ll remember you. They will remember the impact you had on them as a student and how you also were there to benefit their learning and make times fun whilst at university and school.
If you’re interested in discussing your next branded student survival kit for your next educational event, just contact the team at email@example.com or 0116 285 2417. We have loads of survival kits and open day kit ideas to discuss with you, and we’d be more than happy to help and get involved.
De Monfort Mews
3a De Monfort Street Leicester
LE1 7GE, UK
We're available to talk to between 9am and 5pm. Monday to Friday.