Here are our top tips when choosing printed and promotional jackets:
Know your audience – the golden rule in marketing.
Whether you’re buying printed or embroidered garments for your own team or as a promotion for clients, start by thinking about who you’re targeting. If you’re looking to reach decision-makers and influencers with your promotional products and printed jackets then speak their language.
Sporty Style Printed Jackets.
Blending sporty with comfort on-trend. These type of jackets gives people the best of both worlds: casual, stylish jackets like Stormtech, Regatta, Result can be worn outside the office with pride too.
We suggest you opt for both style and performance such as moisture-wicking fabric, UV protection and antimicrobial properties that keep fabrics fresh and germ-free. Consider subtle branding such as the same colour tone on tone print for a subtle look.
Colour Popping Jackets.
We love bold, bright colours and have a very healthy obsession with Pantone’s and brand palettes. Your printed jacket doesn’t have to be minion yellow but we’re seeing innovative ways of incorporating your brand colours in zip pulls, cords, branding and logo treatments.
Form or Functionality?
Well, we believe you can have both style and function with your printed jackets but quality comes first. Printed and embroidered jackets should offer comfort, fitting, lightweight or heavyweight, windproof, waterproof, sweatproof whatever the requirements are of your target audience. If the jacket feels good and looks good then you will have a winning combo for a personalised printed jacket that will be worn again and again with pride.
Eco Happy, Eco Responsible
The printed and promotional jacket you invest in will speak volumes about your brand and its values. We suggest choosing eco-responsibly sourced materials and socially-conscious garment brands. This has the same subtle power as the marketing campaign itself. We can send you full product and supply chain information so you can be sure the printed jackets are produced in a happy factory by happy people.
The Extravaganza Team is here to help you decide on a smart, creative and cost-effective jacket for your next campaign.
Contact us: firstname.lastname@example.org