From branded beach accessories and pool toys to printed promotional outdoor gear and BBQ essentials, we’ve got you covered for all your summer essentials.

There is tons of printed summer merchandise to ensure your summer is full of fun and creativity. We can provide you with tons of ideas for branded summer gear to make the most of the season.  Our seasonal summer promotional merchandise has been designed to be able to help you promote your company’s brand, product or service while also being useful and relevant to the summer season. Some of the best-selling summer merchandise includes printed beach accessories, outdoor gear, pool toys, sun hats, BBQ essentials, camping gear, picnic supplies and summer sports equipment. The purpose of distributing summer-themed merchandise is to help you build brand recognition, increase customer loyalty, and create a positive association between the brand and the summer season whilst also ensuring your clients, staff and prospects have super fun with the summer gifts they receive. There is no better way to start your summer in the right direction, than with promotional fun summer gifts.

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Why is summer merchandise an effective tool?

Relevant to the season.

Summer merchandise is typically relevant to the season and can be useful for customers during this time. It is designed to be something that people will want to use during the summer, such as beach towels, water bottles, or sunglasses. If it’s sunny outside then you’re recipients are going to be wanting all the summer merchandise they can get their hands on.

Increased brand awareness.

Promotional summer merchandise allows companies to put their branding in front of customers in a tangible way. This can increase brand awareness and create a positive association between the brand and the summer season, it can be really effective and can be a memorable experience for the recipients receiving the promotional gift.


Summer merchandise is often cost-effective to produce and distribute, making it an accessible marketing tool for businesses of all sizes. There are so many summer promotional gifts which have various price ranges. This gives you the option to buy a cheaper summer promotional gift if needed so that is fits within your budget.

Customer loyalty.

By giving away useful and relevant items, companies can increase customer loyalty and create a positive brand image. Customers are more likely to remember and appreciate a company that provides them with a helpful product which they can use throughout the summer or throughout the year.


What can summer merchandise do for your brand?

Promotional summer merchandise can have several benefits for your brand, including:
Increased brand exposure.

Summer merchandise such as hats, sunglasses, beach towels, and water bottles can be used in public settings, such as at the beach or at a park. This can help increase your brand’s visibility and exposure to a wider audience.

Enhance brand loyalty.

Providing summer merchandise as a promotional item to customers can help foster a sense of appreciation and loyalty towards your brand. Customers are more likely to remember and choose your brand in the future when they receive something of value from you.

Cost-effective marketing.

Summer merchandise can be a cost-effective way to market your brand. Compared to other forms of advertising, such as TV or billboard ads, promotional merchandise can have a longer lifespan and be used repeatedly by the customer.

Differentiation from competitors.

Offering unique and attractive summer merchandise can differentiate your brand from competitors and make it stand out in the market. This can help increase customer retention and attract new customers.

Positive brand association.

By providing summer merchandise that is associated with fun and relaxation, your brand can create a positive emotional connection with customers. This can lead to increased brand trust and loyalty over time.

Overall, promotional summer merchandise can help increase brand exposure, enhance loyalty, differentiate your brand from competitors, and create positive brand associations, making it a valuable marketing tool for businesses.


Summer merchandise trivia.

  • Sunglasses were first invented in 12th-century China and were made from smoky quartz.
  • Beach towels were invented in the late 1800s by a man named William J. Rawson. It was made from terry cloth and measured 70 inches by 40 inches.
  • Modern sunscreen was invented in 1938 by a Swiss chemist named Franz Greiter. He created it to protect his own skin while climbing mountains.
  • The first inflatable pool was created in the 1950s and quickly became a popular summer accessory for families.
  • Frisbees were invented in 1948 by Walter Frederick Morrison. It was originally called the “Pluto Platter” and was designed to be thrown like a discus.
  • Popsicles were first invented in 1905 by an 11-year-old boy named Frank Epperson. He accidentally left a mixture of water and powdered soda outside overnight with a stirring stick in it, and it froze. He called it the “Epsicle” and later changed the name to “Popsicle”.
  • The first air mattress was invented in 1889 by the Pneumatic Mattress and Cushion Company. It was designed for use in hospitals and was made from rubber.
  • Flip-flops were invented in ancient Egypt and were made from papyrus leaves.
  • Swimsuits were invented in the 1800s and were made from wool. It covered the entire body, including arms and legs.
  • Beach umbrellas were invented in 1838 by James Smith, a British merchant. It was made from oiled silk and had a collapsible metal frame.


Contact us.

Do you need some help in finding promotional merchandise or are looking for creative concepts and ideas for your next campaign? Get in touch with the team by email at or call us on 0116 285 2417. The Extravaganza team will be more than happy to help with new ideas, enquiries, questions and visuals to ensure perfection for your merchandise.