Green points for sustainable product purchasing.

See how you can shop responsibly green with our green point system. The green point system is an easy-to-understand impact tool which decodes how sustainable a promotional item is by allocating points to it.

What is the green points system?

Our green points system is a great way to find out more about how eco-friendly a product is and how sustainable the item is. This is based on the material, the recyclability, the branding, the certification, the packaging and the transparency of the supply chain. All these elements are relevant when you are looking for a more sustainable promotional product. When you select a product we want you to know what the impact is on both the environmental and social levels of the product. But most of the time only part of this information is clearly stated or it is not listed or described on the product. To help you make this better choice we have identified 8 different elements which will give you a better understanding of the sustainable factors of a product.




Green points for each element.

    • Materials - Max - 21 points
    • Recyclability - Max - 14 points
    • Country of origin - Max - 7 points
    • Environmental certifications - Max - 7 points
    • Social certifications - Max - 14 points
    • Sustainable branding - Max - 7 points
    • Sustainable packaging- Max - 14 points
    • Transparent supply chains - Max - 14 points


These eight elements impact the sustainability of a product, and once added up it gives a total score between 0 and 98 points per product. All eco-friendly products are scored to determine their sustainable level. We believe that we should look at all environmental and social elements in our products and be transparent on the elements that make a product more or less sustainable. That way our customers can make their own decisions in selecting products that fit their sustainable strategies. By changing the packing, or by certifying the processes.


Material: Max 21 Points

By studying the impact data and principles of Life Cycle Assessment (LCA), we sorted materials into four groups. Category 4 consists of unsustainable materials like virgin plastics, and Category 1 includes materials such as recycled cotton or plastic, which are more eco-friendly.

Recyclability (European Recycling Facilities): Max 14 Points

Can the product be easily recycled in common recycling bins or drop-off points? Is the product made of a single material (mono-material)? Does the product have a circular design, supported by take-back systems?

Country of Origin: Max 7 Points

Where was the product manufactured? We assess using the EPI score as a key benchmark. The Environmental Performance Index (EPI) quantifies and numerically rates a country's environmental performance.

Environmental Certifications: Max 7 Points

We check for certifications such as Oeko-Tex®, BCI®, BlueSign®, GRS®, GOTS®, FSC®, etc. The stricter the certification, the higher the score, with a maximum of 7 points.

Social Certifications: Max 14 Points

Has the factory undergone third-party audits, in addition to internal audits Certifications may include BSCI, SMETA, SA8000, WRAP, B Corp, FWF, Fairtrade, etc. A higher audit score contributes to a higher impact tool score.

Sustainable Branding: Max 7 Points

Branding is integral to promotional products. Products receive a score when branded with certified inks (such as Eco Passport by Oeko-Tex®) or through certified branding processes and techniques (like GOTS® or GRS®)

Packaging (50% of Packaging): Max 14 Points

Eliminate virgin plastics and PVC from packaging. Utilize FSC-certified cardboard and recycled plastic polybags. Apply the same material classification as with the product materials.

Transparent Supply Chains: Max 14 Points

Priority is given to the transparency of the supply chain. Are details known about not only the vendor but also the factory where the product is made? Is there visibility into the raw material supply chain? Does the supply chain hold certifications such as GOTS, GRS, FSC, etc.?



Benefits of having a green points system.

Finding out why a product is sustainable can provide numerous benefits for your brand. Sustainability has become a critical factor in consumer decision-making and is increasingly being emphasized by regulatory bodies and stakeholders.

Market demand.

Consumers are becoming more conscious of the environmental and social impact of their purchases. By offering sustainable products, businesses can tap into the growing market demand for eco-friendly and socially responsible options. This can give them a competitive edge over competitors that do not emphasize sustainability.

Brand reputation and trust.

Demonstrating a commitment to sustainability can enhance a com
pany's brand reputation and build trust with customers. Consumers are more likely to support and remain loyal to businesses that align with their values and contribute positively to society and the environment.

Cost savings and efficiency.

Sustainable products are often designed to be more resource-efficient, durable, and long-lasting. This can lead to reduced production costs, lower energy consumption, and minimised waste, all of which contribute to improved profitability in the long run.

Risk management and resilience.

Companies that prioritize sustainability are better equipped to adapt to changing regulations, environmental challenges, and supply chain disruptions. This enhances their resilience and reduces the potential risks associated with unsustainable practices.

Regulatory compliance.

Anticipating and addressing sustainability concerns can help businesses stay ahead of potential regulatory changes. This can prevent costly compliance issues and ensure smooth operations.

Customer loyalty and advocacy.

Satisfied customers who believe in a product's sustainability are more likely to become brand advocates and spread positive word-of-mouth. This can lead to increased customer loyalty and organic growth.

Innovation and product development.

Emphasizing sustainability encourages businesses to invest in research and development for eco-friendly technologies and materials. This drive for innovation can lead to new market opportunities and expanded product lines.

Long-term viability.

Sustainable practices contribute to the overall health and well-being of the planet and society. By supporting sustainability, businesses can help ensure the long-term viability of their industry and the communities they serve.



Types of materials that are sustainable.


Jute is a good eco-material because it is derived from a renewable resource, the jute plant, which can be harvested annually without causing deforestation. Its cultivation requires fewer chemicals and energy, resulting in a lower carbon footprint compared to synthetic materials. Being biodegradable, jute naturally decomposes without polluting the environment. Furthermore, its water efficiency, versatility, and durability make it a sustainable choice for various applications, reducing plastic dependency and promoting a greener, more eco-friendly lifestyle.


Wood is a good eco-material for products due to its renewable nature. It is sourced from sustainably managed forests, where trees are replanted to maintain the ecosystem's balance. Wood products also have a low carbon footprint as trees absorb carbon dioxide during their growth, contributing to carbon sequestration. Furthermore, wood is biodegradable, ensuring minimal environmental impact at the end of its life cycle, making it a favourable choice for eco-conscious consumers and businesses alike.


Bamboo is an excellent eco-material for products due to its rapid growth and renewability. It is one of the fastest-growing plants, with some species growing up to 3 feet per day. Bamboo forests can regenerate naturally without the need for replanting, making it a sustainable resource. Additionally, bamboo requires minimal water and no pesticides during cultivation, reducing its environmental impact. Its strength, durability, and versatility make it a practical and eco-friendly alternative for various products, promoting responsible consumption and reducing pressure on other less sustainable resources.



Recycled materials.

Recycled materials are an excellent eco-material for products because they help reduce the demand for virgin resources, conserving natural habitats and ecosystems. Utilizing recycled materials also decreases the amount of waste sent to landfills, promoting a circular economy and reducing environmental pollution. The recycling process often requires less energy and generates fewer greenhouse gas emissions compared to producing new materials, contributing to climate change mitigation. By incorporating recycled materials into products, businesses can showcase their commitment to sustainability and inspire consumers to make more environmentally conscious choices.


Glass materials are a good eco-material for products because they are 100% recyclable without any loss of quality or purity. Recycling glass reduces the need for raw materials, conserving natural resources and energy. Glass has an indefinite lifespan, and it can be recycled repeatedly, making it a sustainable option for packaging and containers. Additionally, glass is non-toxic and does not release harmful chemicals into the environment, ensuring it remains a safe and eco-friendly choice for various applications.


Hemp materials are a good eco-material for products due to their remarkable sustainability credentials. Hemp is a fast-growing crop that requires minimal water and no pesticides, making it environmentally friendly to cultivate. The plant's deep root system helps prevent soil erosion and enhances soil health, contributing to ecosystem restoration. Hemp fibers are biodegradable and can be used in a wide range of products, from textiles and paper to bioplastics, reducing reliance on non-renewable resources and promoting a greener, more sustainable future.



Contact us.

If you would like to find out more about our green points system then you can contact the team at or give the team a call on 0116 285 2417 and they will be more than happy to help. If you would like to download the PDF document you can do this by clicking here.