Reducing packaging waste with eco merchandise.

Discover eco-friendly solutions for reducing packaging waste with our sustainable merchandise. Explore innovative alternatives to traditional packaging, reduce your environmental footprint, and embrace a greener future today!

We are in an era where environmental consciousness is paramount, businesses are increasingly adopting sustainable practices to reduce their ecological footprint. One such crucial aspect is sustainable packaging for promotional products. There is so much importance to sustainable packaging when you think about eco-friendly promotional merchandise. It can enhance your brand image whilst showcasing your greener brand and future.


Why choose sustainable packaging for promotional products?


Environmental impact.

Traditional packaging materials contribute significantly to environmental degradation. Sustainable packaging, on the other hand, employs eco-friendly materials such as recycled paper, cardboard, and biodegradable plastics, reducing the demand for virgin resources and minimising waste.


Brand image enhancement.

By opting for sustainable packaging for your promotional products, you not only contribute to environmental conservation but also portray your brand as socially responsible. This can lead to increased customer loyalty and positive brand perception, it shows your brand does care about the environment.


Regulatory compliance.

As environmental regulations become stricter, adopting sustainable packaging ensures that your business stays compliant with evolving standards. By proactively incorporating eco-friendly practices, you position your company as a responsible player in your industry.




Key features of sustainable packaging.



Sustainable packaging materials are designed to be easily recyclable. This reduces the burden on landfills and promotes a circular economy, where materials can be repurposed to create new products. These materials include glass, metal, card, paper, and – increasingly – certain plastics. However, by far the most common form of recycled and recyclable packaging is corrugated cardboard.



Biodegradable packaging breaks down naturally over time, minimising environmental impact. This is especially crucial for reducing pollution in oceans and landfills. Types of packaging that are biodegradable include cardboard, paper, corn starch, biodegradable packing peanuts, and bamboo.


Renewable resources.

Sustainable packaging is often used from renewable resources, such as bamboo or sugarcane, further reducing dependence on fossil fuels and non-renewable sources. The renewable resources include recycled kraft shopping bags or fillers, biodegradable packing tape, stickers, and recycled corrugated cardboard boxes.



Sustainable packaging solutions for your brand.

At Extravaganza we understand the significance of sustainable packaging in today's business landscape. Our commitment to environmental responsibility is reflected in our range of sustainable packaging solutions for promotional products. 


Recycled materials.

Our packaging solutions incorporate high-quality recycled materials, ensuring that your promotional products are packaged in an environmentally friendly manner.


Customised eco-friendly options.

Tailor your packaging to align with your brand identity. Choose from a variety of eco-friendly materials, colours, and designs to create packaging that reflects your commitment to sustainability.


Expert guidance.

Not sure where to start? Our team of brand experts can guide you through the process, helping you make informed decisions that balance your branding goals with eco-conscious choices. If you want to call us, email us, or even book a meeting with us then the team will be more than happy to help and give advice for your brand.


Make sustainability visible with your brand.

Crafting sustainable packaging strategies in your marketing or buying strategy is a multifaceted approach that involves aligning your brand values with environmentally conscious choices. 


Understand your audience.

Begin by understanding your target audience's values and preferences. If your audience is environmentally conscious, emphasising sustainable packaging in your marketing efforts can resonate strongly, and they may likely work with you more.


Communicate your sustainability efforts.

Make your commitment to sustainable packaging a prominent part of your marketing messaging. Communicate how your packaging choices contribute to environmental conservation and resonate with the values of your customers.


Educate consumers.

Use your marketing channels to educate consumers about the importance of sustainable packaging. Share information on how it reduces environmental impact and encourage consumers to play their part by recycling or reusing the packaging.


Highlight the eco materials.

Showcase the eco-friendly materials used in your packaging. Whether it's recycled paper, biodegradable plastics, or other sustainable options, emphasize the positive environmental aspects of your choices and why they are so important for the environment.


Customisation with sustainability in mind.

Offer customisable packaging options that align with sustainability. Allow customers to choose eco-friendly designs, colours, and materials, providing a personalised and environmentally conscious experience for your audience.


Storytelling through packaging.

Use your packaging as a storytelling tool. Share the journey of your sustainable packaging choices, including the materials used, the production process, and the positive impact on the environment. This narrative can create a deeper connection with your consumers.


Collaborate with sustainable suppliers.

Forge partnerships with suppliers who share your commitment to sustainability. Highlighting these partnerships in your marketing materials adds credibility to your sustainability efforts. We can help you with this, so just get in touch with us!


Certifications and labels.

Obtain and prominently display relevant eco-friendly certifications and labels on your packaging. Certifications such as FSC (Forest Stewardship Council) or EcoCert can signal to consumers that your products meet stringent environmental standards. Extravaganza can help CTA.


Limited editions with a purpose.

Introduce limited-edition packaging with a focus on sustainability. This approach can create a sense of exclusivity while reinforcing your brand's dedication to environmentally friendly practices.


Interactive packaging campaigns.

Develop marketing campaigns that involve consumers in sustainable practices. For example, encourage them to share creative ways they've reused your packaging, creating a community around sustainability.


Participate in eco-friendly initiatives.

Engage in environmental initiatives and events, both locally and globally. Sponsorship or participation in eco-friendly programs can bolster your brand's image and attract like-minded consumers.


Regular sustainability updates.

Keep your audience informed about your ongoing sustainability initiatives. Regular updates via social media, newsletters, or your website demonstrate a continuous commitment to environmental responsibility.




Fun ideas for reusing your promotional merchandise packaging.

Sustainable packaging is designed to be eco-friendly and often comes with features that make it reusable. Here are some examples of how sustainable packaging can be repurposed and reused.


1. Gift wrapping.

Use sustainable packaging materials for gift wrapping on various occasions.

2. Storage containers.

Convert sturdy packaging into storage containers for small items like stationery, craft supplies, or accessories.

3. Seed starters.

Turn cardboard packaging into seed starters by filling them with soil and planting seeds.

4. Compostable plant pots.

Biodegradable packaging can be used as plant pots. Once the plant outgrows the pot, it can be planted directly into the soil.

5. Lunch containers.

Repurpose durable packaging as containers for packing lunches, snacks, or on-the-go meals.

6. Shipping Protection.

Reuse packaging materials for shipping or mailing fragile items to provide additional protection.

7. Craft projects.

Get creative with sustainable packaging by using it in various craft projects or DIY activities.

8. Pet toys.

Some packaging materials, like cardboard, can be transformed into toys for pets.

9. Wrapping fragile items.

Use excess packaging materials to wrap delicate items when moving or storing.

10. Drawer liners.

Line drawers with sturdy packaging to protect the contents and make cleaning easier.

11. Packing material.

Use packaging materials, such as bubble wrap or shredded paper, as padding for delicate items when packing for a move.

12. DIY book covers.

Cover notebooks or textbooks with attractive packaging materials for a personalized touch.

13. Shoebox storage.

Transform shoeboxes into storage containers for shoes or other small items.

14. Reusable shopping bags.

Convert larger packaging into reusable shopping bags by adding handles.

15. DIY greeting cards.

Use colourful packaging materials to create unique greeting cards for special occasions.

16. Cord organisers.

Cut packaging into strips and use them to keep cords and cables organized.

17. Kids' art supplies containers.

Reuse packaging to store art supplies for children, creating a simple and sustainable storage solution.

18. DIY envelopes.

Craft custom envelopes from larger packaging for sending letters or cards.

19. Picnic plates.

Sturdy and biodegradable packaging can be transformed into disposable picnic plates for outdoor gatherings.


Contact us.

We are committed to educating and assisting you in your quest for sustainability. Choosing sustainable packaging for promotional products is a step towards a greener future. Make a positive impact on the environment, enhance your brand image, and meet the expectations of today's conscious consumers by partnering with us for all your sustainable packaging needs. Contact us today to embark on your journey towards a more sustainable and responsible business model. Email us at or give us a call on 0116 285 2417 and the team will be more than happy to help you with your sustainable packaging options for your promotional merchandise.